Jay-Z Decode and Bing | Third Culture
Design Video — 30 May 2012
Jay-Z Decode and Bing

Amazing case study done by Droga5 ad agency in NYC. They used Jay-Z’s autobiography Decode to promote the search engine Bing. Three hundred pages of Jay-Z’s book were hidden around the world. At the website bing.com/Jay-Z, people had a chance to piece the pages back together using Bing Maps.

“Gucci made custom jackets stitched with a page, a Cadillac wrapped with pages paid homage to the birthplace of new York hip-hop, a page about big pimpin covered the bottom of the Delano pool…”

More here: http://bing.decodejay-z.com

Agency here: http://www.droga5.com

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(1) Reader Comment

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