The Icon 4x4 Ford Bronco, A Short Documentary | Third Culture
Automotive Design — 24 May 2012
Icon Bronco Documentary by William Bradford

A documentary short film by William Bradford tells the story of the Ford Icon Bronco through the words of Jonathan Ward, CEO and founder of the Icon 4×4. He details the origin of the project, with Ford reaching out to his company to build a singular Icon Bronco, and partnering with Nike, who had offered their support for Icon on the next R&D project. Bradford describes his company as one that’s passion driven, taking on the mission of the revival of classic industrial design. It’s seen in the high-end restoration of the Ford Icon Bronco, embodying both a piece of Americana and a labor of love.

In case you’re wondering the cost, this piece of automotive perfection starts at $150,000 and is fully customizable.

For more pics and information: Autoblog

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(1) Reader Comment

  1. I am frequently on the lookout for posts that speak about Land Rovers. Being in the business I want to keep my ear to the ground. Thanks for this post, I think it is interesting!

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